Why Investors Are Choosing Holiday Homes and Luxury Second Homes in India Over Traditional Apartments

Picture this: your colleagues are still fighting traffic on NH-48, honking like there’s a medal for it. Meanwhile, you’re already on your second cappuccino — this time at your second home, where sunsets aren’t blocked by office towers but framed by palm trees, pine forests, or even Aravalli hills.

That’s the magic of a holiday home or luxury second home investment in India. It isn’t just a “nice-to-have” anymore — it’s your stress switch-off, a lifestyle flex, and a wealth strategy rolled into one.

And here’s the kicker: you’re not alone. The Financial Express reports India’s second home market has already crossed USD 3 billion, with Goa leading the charge. The Economic Times adds that serviced residences are redefining how buyers monetise their properties. Translation? Holiday homes and luxury second homes are no longer passive weekend getaways — they’re active assets.

So, where should you be parking your money (and your weekends) in 2025? Let’s dive in.

Why Investors Are Choosing Holiday Homes and Luxury Second Homes in India Over Traditional Apartments

Sure, you could add another stock to your portfolio, but can a stock make you margaritas by the sea? Didn’t think so.

Stress Detox on Demand

City chaos is a given. But your holiday home in Goa or chalet in Himachal? That’s your personal off-switch. Studies show nature-based escapes cut stress levels by 25%. Your therapist approves.

Work-from-Villa > Work-from-Home

Remote work is here to stay. But why log into Zoom from your dining table when you could do it with Sariska’s Aravallis behind you? The hybrid office just got an upgrade.

ROI + Rental Income

This isn’t just lifestyle—it’s cash flow. Airbnb yields in Goa average 5–7% annually, while Himachal luxury homes fetch ₹8,000–15,000 per night. A well-chosen holiday home or luxury second home investment in India pays its own bills (and then some).

Family, FOMO & Legacy

Weekends aren’t just trips anymore—they’re traditions. Friends want in. Kids love it. Parents brag about it. And unlike your car, your villa appreciates. Land in Rajasthan and Himachal? That’s legacy-building capital.

Where 2025’s Holiday Home and Luxury Second Home in India Buyers Are Escaping To

Let’s talk destinations. And spoiler: it’s not just about beaches anymore.

Goa: India’s Forever Playground (with ROI to Match)

Goa has always been about sundowners, but in 2025, it’s also about serious numbers.

• North Goa offers high rental yields, nightlife ROI, and villas that pay for themselves on Airbnb.
  
  
• South Goa → Privacy, palm-lined estates, and long-term appreciation.
  
  

👉 Explore TOTL Realty’s luxury second homes in Goa.

Did you know? Premium villas here have appreciated 35% since 2021. A three-bedroom beachfront in Morjim can command ₹40,000+ per night.

Bottom line: Goa isn’t just a lifestyle purchase — it’s India’s most liquid holiday home and luxury second home market.

Sariska: Rajasthan’s Wild Luxury Secret

Move over, Jaipur palaces. Sariska is the wild card destination.

Imagine a second home where your neighbours aren’t just other investors but the occasional tiger (behind the safety of the reserve fence, of course). Estates here combine heritage architecture with wilderness luxury.

• Eco-tourism demand is booming.
  
• Luxury hospitality brands are eyeing Sariska.
  
• Land prices are still undervalued compared to Jaipur/Udaipur.
  

👉 Browse TOTL Realty’s Sariska estates.

Did you know? Rajasthan’s luxury property demand jumped 22% in 2024 (Knight Frank). Sariska is where first-mover advantage = legacy play.

Bottom line: A holiday home or luxury second home investment in Sariska is less about Instagram and more about exclusivity, eco-tourism ROI, and owning a rare asset.

Himachal Pradesh: Cool Climate, Hot ROI

Shimla’s colonial bungalows. Kasauli’s boutique villas. Manali’s chalets. Himachal is no stranger to second homes — but NCR families are now treating it as both retreat and revenue.

• Price growth: 10–12% YoY in prime Shimla/Kasauli.
  
• Rental demand: Peak summer & winter holidays keep occupancy high.
  
• Lifestyle: Climate refuge + scenic wellness.
  

👉 Explore TOTL Realty’s Himachal second homes.

Did you know? NCR buyers make up 60% of demand here, driving both appreciation and rental strength.

Bottom line: A holiday home or luxury second home investment in Himachal Pradesh is equal parts snow globe and innovative portfolio move.

What to Consider Before You Sign That Deed

Buying a second home isn’t like buying a new phone. You can’t just swap it in two years. So think long-term.

• Budget Smartly → Factor purchase + maintenance + furnishing.
  
  
• Accessibility → Within 6–8 hours from your base or near airports = higher usage + better rentals.
  
  
• Amenities Sell → Concierge, pools, gyms = resale premium + Airbnb magnet.
  
  
• Legalities Matter → Hillside, coastal, or eco-zones have rules. Always check.
  
  
• Tourism + Infra Boosts ROI → Goa’s new airport, Jewar near NCR, Sariska’s eco-tourism = appreciation triggers.

 Size of India’s Second Home Market

• Market Size: USD 3+ billion 
  
• Hotspots: Goa, Ayodhya, Himachal.
• Growth Drivers: Remote work, wellness, and branded serviced residences.

 Premium Housing Trends in India

• Premium homes (₹1 crore+) = 62% of sales in H1 2025 (JLL, TOI)
  
• Ultra-luxury sales up across metros
  
• Luxury homes (₹1 crore+) now 41% of total sales in top cities 

FAQs on Holiday Homes and Luxury Second Home Investments in India

Q1: Is buying a holiday home or luxury second home in India worth it?
Absolutely. The market is USD 3B+ and growing. A smart holiday home or luxury second home investment in India can deliver 5–8% rental yields plus capital appreciation.

Q2: Which is better in 2025: Goa, Himachal, or Sariska?

• Goa = liquidity + rental yields.
  
  
• Himachal = climate + steady appreciation.
  
  
• Sariska = first-mover advantage in wilderness luxury.
  
  

Q3: Villas, land, or serviced residences — what’s smarter?

• Villas offer a lifestyle and instant rental income.
  
  
• Land → slower but higher appreciation, legacy play.
  
  
• Serviced residences → premium rents + less hassle (brands handle operations).
  
  

Q4: How soon can I monetise my second home?
Immediately, if well-furnished. Goa villas and Himachal retreats average 65–70% occupancy annually.

Final Takeaway

A holiday home or luxury second home in India isn’t just a dream. It’s an asset, an escape, a family tradition, and a portfolio enhancer. In 2025, Goa, Himachal, and Sariska are leading the charge.

👉 Talk to TOTL Realty today. Your second home isn’t just a weekend plan — it’s your smartest investment yet.

Call Us on : +91 72 9100 8100